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How to calculate your break-even point

Break-even is the point where sales have paid for everything and profit starts.

Fixed costs, like rent, insurance, software and your own base wage, don't change with sales. Variable costs, like materials, packaging, payment fees and shipping, rise with every unit sold. The difference between the price and the variable cost is the contribution each sale makes towards fixed costs.

Worked example

ItemValue
Fixed costs per month$6,000
Price per unit$25
Variable cost per unit$10
Contribution per unit$15
Break-even units6,000 Γ· 15 = 400
Break-even sales400 Γ— $25 = $10,000

What moves the target

ChangeNew contributionNew break-even units
Price up to $28$18334
Variable cost down to $8$17353
Fixed costs up to $7,500$15500
πŸ’‘ Pro Tip: A small price rise often moves break-even more than cost cutting. Test what customers will accept.

✨ Key Takeaways

  • Break-even units = fixed costs Γ· (price βˆ’ variable cost).
  • Contribution per unit is the number to watch.
  • Re-check whenever prices or costs change.

Open the break-even calculator β†’

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